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Get the latest insights into Italy's car rental market


To switch between the four reports included in the Country Market Insights tool, use the page select arrows at the bottom-centre. To view the Country Market Insights tool in fullscreen, click the double-ended arrow at the bottom-right.

  • Flight Demand
    Provides visualisation of flight search data from leading industry partners, with a view to understanding future demand trends for the next 12 months, both by domestic and international search origin.
  • 7-Day Price Change
    Shows the 7-day price change for each future pick-up date. The visualisation of this data quickly highlights the pockets (dates) of significant price changes in the market, and can be overlaid with other data points such as flight demand and bookings.

  • Forward Market Pricing (FMP)
    Provides visualisation of daily prices of each selected brand for the next 12 months to help understand market pricing and positioning. FMP data can be user-defined by brand(s), location(s), vehicle category(s), pick-up date range and length of rental(s).
  • Historical Market Pricing (HMP)
    Provides visualisation of historical daily price build for a select few, pre-defined future pick-up dates to help understand competitor price behaviour. HMP data can be user-defined by brand(s), location(s), vehicle category(s), pick-up date range and length of rental(s).

Every effort has been made to display accurate data. Users are kindly requested to advise any issues by logging a support ticket here. This is a no reply email, and every endeavour will be made to investigate and rectify issues in a timely manner. Please see footnotes for more details.
Alienor-1

Alienor Izri

MarginFuel car rental revenue management, fleet and pricing expert

Alienor is an experienced car rental revenue manager across corporate and independent operator brands, both in Europe and Asia Pacific. Alienor is a super user of the MarginFuel platform.

Insider tips

  • There are two distinct markets in Alghero. One market is Green Motion which is up to 100% higher than the rest of the market, the second market is all the other operators.
    • INSIDER TIP: The Green Motion pricing could be a stop sell strategy; however, this is unlikely as Green Motion is very active with their pricing changes
  • The second market (all other operators) is very competitive and dynamic; however, these operators change their prices less frequently.
    • INSIDER TIP: Ensure you have a clear understanding of (and regularly review) your competitor set and your competitors' pricing. 

      In addition, continually review your own pricing strategies, ensuring you position your brand correctly in the market. Having a stale competitor set and/or pricing strategies will adversely impact profitability; however, this need not be the case as you are in full control of these factors
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“MarginFuel has significantly accelerated our business. We are now updating up to one million rates every day, all based on our customised pricing strategies. We now price at our optimal balance of market positioning and expected demand and utilisation, and maximise contribution out of our assets.”

Reto Kläntschi, Director Revenue Management, Hertz Switzerland

Need Bespoke Data?

If you like what you see, MarginFuel provides intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies, on average delivering 6-10% revenue gains year on year.

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