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title: Country Market Insights - Australia | MarginFuel
description: Using flight demand, forward market pricing, 7-day price change and historical market pricing, we offer free car rental competitor insights in Australia.
---
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# Get the latest insights into Australia's car rental market
[ Click for Insider Tips ](https://www.marginfuel.com/country-insights/australia?hsLang=en-nz#insider-tips)
*To switch between the four reports included in the Country Market Insights tool, use the page select arrows at the bottom-centre. To view the Country Market Insights tool in fullscreen, click the double-ended arrow at the bottom-right.*
- **Flight Demand
**Provides visualisation of flight search data from leading industry partners, with a view to understanding future demand trends for the next 12 months, both by domestic and international search origin.
- **7-Day Price Change
**Shows the 7-day price change for each future pick-up date. The visualisation of this data quickly highlights the pockets (dates) of significant price changes in the market, and can be overlaid with other data points such as flight demand and bookings.
- **Forward Market Pricing (FMP)
**Provides visualisation of daily prices of each selected brand for the next 12 months to help understand market pricing and positioning. FMP data can be user-defined by brand(s), location(s), vehicle category(s), pick-up date range and length of rental(s).
- **Historical Market Pricing (HMP)
**Provides visualisation of historical daily price build for a select few, pre-defined future pick-up dates to help understand competitor price behaviour. HMP data can be user-defined by brand(s), location(s), vehicle category(s), pick-up date range and length of rental(s).
*Every effort has been made to display accurate data. Users are kindly requested to advise any issues by logging a support ticket [here](mailto:support@marginfuel.com). This is a no reply email, and every endeavour will be made to investigate and rectify issues in a timely manner. Please [see footnotes ](https://www.marginfuel.com/countryinsights/footnotes?hsLang=en-nz)for more details.*
## Katy Pfeifer
#### MarginFuel Product & Customer Manager Asia Pacific
Katy is MarginFuel’s customer success executive in Asia Pacific, and in this role Katy has developed a deep knowledge of Australasian vehicle rental pricing and associated tourism trends and analysis. In addition to Katy’s background in tourism pricing, she has extensive experience in training and development programmes, implementation and software design.
[ Contact Katy ](mailto:hello@marginfuel.com)
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### Insider tips
- As expected, because of the recent removal of local border restrictions, domestic flight search and bookings into Sydney and Melbourne have strengthened considerably over the past seven (7) days for all travel periods through to Easter 2022.
- **INSIDER TIP: Keep abreast with macro data sources such as flight demand, as it is a good source of information which should be used in conjunction with your own pricing strategies and tools**
- The market quickly livened up because of the removal of the local border restrictions, with pricing trends in-line with normal (2019) Christmas/New Year trends, meaning the market is very competitive and dynamic.
- **INSIDER TIP: Ensure you actively monitor your forward booking demand, competitor pricing and flight demand as outlined above. All these factors should feed into your pricing strategies, ensuring you position your brand correctly in the market, giving you the best chance to yield and maximise profitability**
[](https://www.marginfuel.com/country-insights?hsLang=en-nz)
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“Using the MarginFuel software has enabled our business to increase revenue and improve our fleet utilisation rates, along with realising cost savings, and enabling better management of time and resources."
**Matt Montgomerie, Business Manager, Bargain Car Rentals**
## Need Bespoke Data?
If you like what you see, MarginFuel provides intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies, on average delivering 6-10% revenue gains year on year.
[ See Solutions ](https://www.marginfuel.com/?hsLang=en-nz)
### MarginFuel
MarginFuel
Level 12, 20 Customhouse Quay
Wellington Central
Wellington 6011
New Zealand
[hello@marginfuel.com](mailto:%20hello@marginfuel.com)
MarginFuel European Office
Nieder Kirchweg 9
65934 Frankfurt am Main
Germany
MarginFuel Americas Office
281 Belleview Blvd Unit 101
Belleair, Clearwater
Florida 33756
USA
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