Founded in Hobart, Bargain Car Rentals has successfully expanded its footprint across Australia over the past 15 years and is now one of the country's most recognisable car rental brands.
As the business grew, however, so too did the demands on its pricing and revenue management staff. Keeping track of the market and manually updating prices to meet demand was taking many hours out of the day, so around four years ago Bargain managing director Matt Montgomerie decided to look for a better way to manage pricing.
Watch our new Customer Success Story video below, where Matt talks about the challenges Bargain was facing and how MarginFuel has helped them evolve into a much better business.