--- title: Home | MarginFuel description: MarginFuel provides intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies. --- [![MF-logo-hori-strapline](https://www.marginfuel.com/hs-fs/hubfs/Website/Logos/MF-logo-hori-strapline.png?width=350&height=88&name=MF-logo-hori-strapline.png "MF-logo-hori-strapline")](https://www.marginfuel.com/?hsLang=en-nz) [![Free Demo](https://no-cache.hubspot.com/cta/default/3819590/790528bc-2881-4044-ad5f-dec24c97ad6e.png)](https://cta-redirect.hubspot.com/cta/redirect/3819590/790528bc-2881-4044-ad5f-dec24c97ad6e) ** ** [![marginfuel logo](https://www.marginfuel.com/hs-fs/hubfs/Website/Logos/MF-logo-hori-strapline.png?width=3480&height=878&name=MF-logo-hori-strapline.png "marginfuel logo")](https://www.marginfuel.com/?hsLang=en-nz) [![Free Demo](https://no-cache.hubspot.com/cta/default/3819590/790528bc-2881-4044-ad5f-dec24c97ad6e.png)](https://cta-redirect.hubspot.com/cta/redirect/3819590/790528bc-2881-4044-ad5f-dec24c97ad6e) ** ** **Menu** ** ** [![Free Demo](https://no-cache.hubspot.com/cta/default/3819590/790528bc-2881-4044-ad5f-dec24c97ad6e.png)](https://cta-redirect.hubspot.com/cta/redirect/3819590/790528bc-2881-4044-ad5f-dec24c97ad6e) ## The price optimisation engine that puts you ahead of the game #### Enjoy the power of anticipation with MarginFuel's visionary pricing software for rental vehicle operators. [![Free demo](https://no-cache.hubspot.com/cta/default/3819590/2fd6a967-4844-437c-a9b6-25d857aada54.png)](https://cta-redirect.hubspot.com/cta/redirect/3819590/2fd6a967-4844-437c-a9b6-25d857aada54) ## Announcing MarginFuel Country Market Insights Our **free** Country Market Insights tool can help you keep an eye on your market and get a head start on the competition, with car rental insights generated from:   - Flight demand data for all major airports - Forward market pricing and 7-day price changes between brands, locations, vehicle categories, length of rental, channels and point-of-sale market - Historical market price build trends [![Visit Country Insights](https://no-cache.hubspot.com/cta/default/3819590/2eb73160-6526-44e9-bd1f-058a4f047435.png)](https://cta-redirect.hubspot.com/cta/redirect/3819590/2eb73160-6526-44e9-bd1f-058a4f047435) ## Driving profit for rental vehicle operators World-class competitors are distinguished by their ability to anticipate. To make decisions faster and react more quickly when conditions change. MarginFuel’s advanced forecasting technology empowers rental car operators to anticipate what’s happening in their market and make the smart decisions required to drive winning pricing strategies. And then react quickly when the market shifts. ![MF basketball player hero image](https://www.marginfuel.com/hubfs/Website/Hero%20images/MF-basketballstar-greybackground.jpg "MF basketball player hero image") ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") Customer revenue growth of 6% to 10% p.a ![MF-icon-time](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-time.png?width=260&name=MF-icon-time.png "MF-icon-time") Reduce pricing management time by 90% ![MF-icon-brains](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-brains.png?width=260&name=MF-icon-brains.png "MF-icon-brains") Over 500,000 hours of tourism pricing experience ![MF-icon-secure](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-secure.png?width=260&name=MF-icon-secure.png "MF-icon-secure") Safe, secure and cloud-based product ![MF-icon-global](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-global.png?width=260&name=MF-icon-global.png "MF-icon-global") Tier 1 and 2 customers in NZ, Australia, Asia, North America and Europe ![MF-icon-pricing](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-pricing.png?width=260&name=MF-icon-pricing.png "MF-icon-pricing") Pricing experts on demand ![MF-icon-integrate](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-integrate.png?width=260&name=MF-icon-integrate.png "MF-icon-integrate") Easy product implementation and integration ![MF-icon-support](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-support.png?width=260&name=MF-icon-support.png "MF-icon-support") Dedicated customer service teams ** “We have seen consistent increases in revenue from both yield and volume strategies, along with improved utilisation. All the revenue increases have effectively dropped straight to the bottom line." **Lou Vraca, Revenue Director Australia and New Zealand, Thrifty Car Rental ** ![Thrifty_logo](https://www.marginfuel.com/hs-fs/hubfs/Website/Customer%20logos/Thrifty_logo.png?width=367&height=137&name=Thrifty_logo.png) ** “What I see as the biggest benefit of the system is the demand forecasting module. We run our pricing and fleet strategies off the MarginFuel forecast.” **Ezi Car Rental, New Zealand** ![Ezi_logo_whiteb](https://www.marginfuel.com/hs-fs/hubfs/Website/Customer%20logos/Ezi_logo_whiteb.png?width=472&height=245&name=Ezi_logo_whiteb.png) ** “Since implementing the MarginFuel product for the Jucy Australia business, we have seen strong revenue growth and massive efficiency gains in our pricing processes.” **Brendan McKenna, GM, Jucy Australia** ![Jucy_logo_whiteb](https://www.marginfuel.com/hs-fs/hubfs/Website/Customer%20logos/Jucy_logo_whiteb.png?width=360&height=264&name=Jucy_logo_whiteb.png) ** “Using the MarginFuel software has enabled our business to increase revenue and improve our fleet utilisation rates, along with realising cost savings, and enabling better management of time and resources." **Matt Montgomerie, Business Manager, Bargain Car Rentals** ![Bargain_logo](https://www.marginfuel.com/hs-fs/hubfs/Bargain_logo.jpg?width=318&height=159&name=Bargain_logo.jpg) ** “I have seen a strong increase in YoY revenue each month since I started using the software and this helped us achieve the number 1 ranking by revenue in our on-airport location.” **Tony McDonald, Owner, Hertz Franchise Maroochydore** ![hertz-logo-0148116640-seeklogo.com](https://www.marginfuel.com/hs-fs/hubfs/hertz-logo-0148116640-seeklogo.com.png?width=300&height=130&name=hertz-logo-0148116640-seeklogo.com.png) ** “Our MarginFuel partnership has helped vault our growth in the North American Campervan market. Especially important to our success has been the ability to automate and optimise our channel and agent pricing.” **Francis Mueller, Fleet Logistics Manager, Escape Campervans North America** ![Escape_logo2](https://www.marginfuel.com/hs-fs/hubfs/Escape_logo2.png?width=423&height=188&name=Escape_logo2.png) ** "Across my 20+ years of rental car pricing experience, this is the best pricing and yield software I have used." **Reto Klaentschi, Director Revenue Management, Hertz Switzerland  (Ex Director of Pricing, Hertz Asia Pacific) ** ![hertz-logo-0148116640-seeklogo.com](https://www.marginfuel.com/hs-fs/hubfs/hertz-logo-0148116640-seeklogo.com.png?width=300&height=130&name=hertz-logo-0148116640-seeklogo.com.png) ## **Equipping you to win** ## Pricing volume and complexity Are you managing a huge volume of prices, in a dynamic market where prices are constantly changing? You will know that optimising prices on a dynamic basis, at scale, is core to your profitability. ![Marginfuel’s product gives you market intelligence, helps with fleet management, provides deep analytics, allows you to quickly and easily update your prices, helps you to optimise your distribution channel use and rates, forecasts your demand and supports you to set and execute on your strategy. ](https://www.marginfuel.com/hs-fs/hubfs/Website/Images/MarginFuel%20diagram.png?width=4000&name=MarginFuel%20diagram.png) MarginFuel is a cloud-based solution designed to manage all your revenue management requirements.    ## Measurable outcomes MarginFuel customers typically achieve: **4-10%**  Revenue increase **90% ** Reduced workload **10 to 14:1 ** Return on Investment (RoI) ## How vehicle rental operators use MarginFuel to win ![Market Intelligence](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/Market%20Intelligence.png?width=150&height=126&name=Market%20Intelligence.png) #### Market Intelligence [Enhanced competitor Intelligence](https://www.marginfuel.com#tab1) ![Forecast demand](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/Forecast%20demand.png?width=80&height=80&name=Forecast%20demand.png) #### Forecast Demand [Improve forecast demand accuracy](https://www.marginfuel.com#tab2) ![MF-icon-brains](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-brains.png?width=200&height=200&name=MF-icon-brains.png) #### Set Strategy [Confidence in your pricing strategy](https://www.marginfuel.com#tab3) ![Fleet management](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/Fleet%20management.png?width=188&height=83&name=Fleet%20management.png) #### Fleet Management [Effective fleet management and directional pricing strategies](https://www.marginfuel.com#tab4) ![Update prices](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/Update%20prices.png?width=126&height=114&name=Update%20prices.png) #### Update Prices [More sophisticated price optimisation](https://www.marginfuel.com#tab5) ![Price optimisation](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/Price%20optimisation.png?width=307&height=200&name=Price%20optimisation.png) #### Channel Price Optimisation [Effective channel management strategies](https://www.marginfuel.com#tab6) ![Deep analytics](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/Deep%20analytics.png?width=217&height=200&name=Deep%20analytics.png) #### Deep Analytics [A clearer view of performance](https://www.marginfuel.com#tab7) ## Enhanced competitor intelligence ![MF_Features_SS_Competitor analysis](https://www.marginfuel.com/hs-fs/hubfs/Website/Images/Screenshots/New/MF_Features_SS_Competitor%20analysis.png?width=650&name=MF_Features_SS_Competitor%20analysis.png "MF_Features_SS_Competitor analysis") Access competitor data across a breadth of parameters, including any market, location, and sales channel. - Analyse your forward market - View and analyse historical trends - Understand your position within the market - Get notified of market changes or opportunities - Use competitor data in optimised price updates ## Improve forecast demand accuracy ![MF_Features_SS_Demand forecast](https://www.marginfuel.com/hs-fs/hubfs/Website/Images/Screenshots/New/MF_Features_SS_Demand%20forecast.png?width=650&name=MF_Features_SS_Demand%20forecast.png "MF_Features_SS_Demand forecast") Improve the accuracy of your demand forecasting for better decision-making: - Powered by mature machine learning models - Supported by MarginFuel’s domain experts and data science team - Granular forecasts for all future rental dates, for all markets, locations, durations and vehicle categories - Deep analytics showing forecast curves against demand, utilisation, capacity and prior year(s) - Ongoing forecast accuracy measurement ## Confidence in your pricing strategy ![MF_Features_SS_User strategy](https://www.marginfuel.com/hs-fs/hubfs/Website/Images/Screenshots/New/MF_Features_SS_User%20strategy.png?width=1098&name=MF_Features_SS_User%20strategy.png "MF_Features_SS_User strategy") Have control over your pricing strategies: - Manage pricing strategies within MarginFuel - Set strategies to price optimally against: - Sales channels, - Current and forecast utilisation, - Market and location, - Competitors, - Market positioning, - AND any combinations of these variables. ## Effective fleet management and directional pricing strategies ![fleet mgmt new chart 1](https://www.marginfuel.com/hs-fs/hubfs/Website/Images/Screenshots/New/fleet%20mgmt%20new%20chart%201.png?width=903&name=fleet%20mgmt%20new%20chart%201.png "fleet mgmt new chart 1") Using MarginFuel’s forecast demand algorithm, fleet availability can be proactively managed by market and location: - Proactively manage fleet flow - Set directional pricing strategies - Significantly reduce relocation costs ## More sophisticated price optimisation ![MF_Features_SS_Price optimisation](https://www.marginfuel.com/hs-fs/hubfs/Website/Images/Screenshots/New/MF_Features_SS_Price%20optimisation.png?width=650&name=MF_Features_SS_Price%20optimisation.png "MF_Features_SS_Price optimisation") Increase revenue, improve margins and always ensure you are ‘in the money’ by constantly optimising and updating prices instantly, at scale: - Using MarginFuel’s forecast demand algorithm, along with MarginFuel market intelligence data - Set strategic yield and demand strategies - Set customised market positioning - Utilise daily pricing strategies - Update millions of prices instantly - Analyse the metrics behind every optimisation decision - OR fully automate the process and manage by exception report ## Effective channel management strategies ![MF_Features_SS_Channel](https://www.marginfuel.com/hs-fs/hubfs/Website/Images/Screenshots/New/MF_Features_SS_Channel.png?width=1483&name=MF_Features_SS_Channel.png "MF_Features_SS_Channel") Optimise and update prices across all your channels and agents: - Regain control over the management of your sales channels - Optimise prices for each channel and agent, including OTAs - Update millions of prices instantly - Automatically generate agent rate files if required, or connect to API ## A clearer view of performance ![MF_Features_SS_Performance](https://www.marginfuel.com/hs-fs/hubfs/Website/Images/Screenshots/New/MF_Features_SS_Performance.png?width=650&name=MF_Features_SS_Performance.png "MF_Features_SS_Performance") Access rich analytics on your pricing, competitor, revenue and demand metrics: - The ability to measure pricing performance - Sales and KPI status reports - Price and competitor elasticity - Forecast analytics - Market and competitor deep-dives Like what you see? # Get a free demo of MarginFuel ## Mobile Friendly Carefully built in its core, it looks great on any screen size, laptop, tablet or mobile device. ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") #### [Beautiful and Modern](https://www.marginfuel.com#) Typography, spacing and all elements fit together perfectly for a great aesthetic sense and feeling. [Learn More →](https://www.marginfuel.com#) ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") #### [Beautiful and Modern](https://www.marginfuel.com#) Typography, spacing and all elements fit together perfectly for a great aesthetic sense and feeling. [Learn More →](https://www.marginfuel.com#) ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") #### [Beautiful and Modern](https://www.marginfuel.com#) Typography, spacing and all elements fit together perfectly for a great aesthetic sense and feeling. [Learn More →](https://www.marginfuel.com#) ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") #### [Beautiful and Modern](https://www.marginfuel.com#) Typography, spacing and all elements fit together perfectly for a great aesthetic sense and feeling. [Learn More →](https://www.marginfuel.com#) ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") #### [Beautiful and Modern](https://www.marginfuel.com#) Typography, spacing and all elements fit together perfectly for a great aesthetic sense and feeling. [Learn More →](https://www.marginfuel.com#) ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") #### [Beautiful and Modern](https://www.marginfuel.com#) Typography, spacing and all elements fit together perfectly for a great aesthetic sense and feeling. [Learn More →](https://www.marginfuel.com#) ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") #### [Beautiful and Modern](https://www.marginfuel.com#) Typography, spacing and all elements fit together perfectly for a great aesthetic sense and feeling. [Learn More →](https://www.marginfuel.com#) ![MF-icon-growth](https://www.marginfuel.com/hs-fs/hubfs/Website/Icons/MF-icon-growth.png?width=260&name=MF-icon-growth.png "MF-icon-growth") #### [Beautiful and Modern](https://www.marginfuel.com#) Typography, spacing and all elements fit together perfectly for a great aesthetic sense and feeling. [Learn More →](https://www.marginfuel.com#) ![](https://cdn2.hubspot.net/hub/273774/hubfs/mp/themes/Act-Theme/images/act-responsive_optimized.png?noresize&width=450&name=act-responsive_optimized.png) ### MarginFuel MarginFuel  Level 12, 20 Customhouse Quay Wellington Central Wellington 6011 New Zealand [hello@marginfuel.com](mailto:%20hello@marginfuel.com)   MarginFuel European Office Nieder Kirchweg 9 65934 Frankfurt am Main Germany MarginFuel Americas Office 281 Belleview Blvd Unit 101 Belleair, Clearwater Florida 33756 USA ### Sign up for our newsletter Copyright © 2026 Pricetech Limited. 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