Maximise your margins

Getting your pricing right is critical to your bottom line. MarginFuel generates 20% more profit on each vehicle with automated, intelligent pricing decisions updated across your channels, forward pick-up dates, locations, categories and length of hire durations

Take the pain away

MarginFuel makes pricing easy. Monitor all your competitor prices in seconds and get notified of changes.  View your Forecast demand peaks and troughs with ease. Make 1000’s of Optimised price updates at the click of a button, and Analyse your results and insights simply and clearly.

You’re in the driver’s seat.

You have clarity and control.  Be in tune with the marketplace all the time.  Be very clear on all your demand and pricing trends. Gain intelligent insights to drive your revenue and profit lines.  Have complete control over all your pricing updates.

We love our customers and our mission is clear - to make our customers more money through price optimisation. We are successfully achieving this for rental car operators in Asia Pacific, Europe and the USA, with customers ranging from large global brands to innovative small to mid-size operators.


revenue growth

150,000 hrs

hours of price optimisation experience


decrease in pricing workload

"MarginFuel has helped us find and act on lots of revenue opportunities in the market. They offer great value and service."

"MarginFuel is helping us turn our pricing into a profit engine. It's key to our continued growth."

“The MarginFuel pricing solution caters to our specific needs. Their ongoing partnership and expertise has been invaluable!”

MarginFuel Product Suite

Start at the beginning and upgrade when needed (sold separately)


Automated competitor pricing insights. Know the marketplace and find your pricing sweetspots


Optimised, automated price point recommendations to maximise revenue and margin.

Top features that will transform your business

Affordable & Flexible
Our subscription based, flexible pricing is tailored to to suit rental car operators of all sizes.  No setup costs and no restrictions on the number of users or locations.

We will have MarginFuel set-up and running for you within days. Got existing systems? MarginFuel integrates easily with anything and the team will provide all the support you need.

Cloud Based
MarginFuel is hosted on Microsoft cloud servers and is backed by industry leading security features. Accessible online from anywhere.

We serve you
Your success is our success. The MarginFuel team is  friendly, have lots of experience, and are here to help you make your pricing easy and profitable.

Clear & Intelligent
Pricing in the car rental industry is dynamic and complex.  MarginFuel transforms this complexity into clear information, revenue opportunities and action.

Visibility & Versatility
We monitor millions of car rental prices per day and we share it with you.   You can update your own prices easily and at any scale or level you like.

Partner info

MarginFuel and RCM have partnered up to provide seamless integration between RCM’s clean and proven Rental Car Management software and MarginFuels revenue and profit engine.

“There is a great opportunity for Rental businesses to make more revenue and profit through the use of Smart Pricing.  MarginFuel makes this easy and delivers fast and significant value to their customers.”